Format Wars and the Consumer
We are in the middle of a brutal format war. Blu-ray and HD DVD are vying for position in your living room. The war just got bloody with HD DVD convincing Paramount and Dreamworks to exclusively release on their format for the next 18 months. The HD DVD group is hoping that in that 18 months (which includes two holiday seasons) the can kill off their Blu-ray based competition.
Speaking as a consumer that craves high definition content, I am very interested in watching the new HD formats. I already put some bank into Blu-ray wining when I purchased my PlayStation 3. And while I don't regret that purchase, because I do feel that the PS3 will have some amazing games, I really don't want to also have to get an HD DVD player to watch all of my favorite movies in HD. Now, this doesn't mean I won't buy the HD DVD add-on for the Xbox 360.
My only concern is that if Blu-ray ends up wining the war, I now have the essentially worthless drive. I really don't care that it is a USB based drive. I would prefer to use the Blu-ray format on my computers for storage given the extra storage capacity.
All that being said. There is a good chance I will end up with a HD DVD player in addition to my Blu-ray capable device. This is simply because I am an early adopter and I am foaming at the mouth for HD content.
However, the average consumer probably doesn't know about this format war. Michael Bay had it right the first time (even though he did retract it). The consumer should be able to watch his movies on the format of their choice. The consumer shouldn't have to get drawn into these battles. They should just be able to go out to their big box store, buy their shit, and be done.
Now consumers need to pay attention to which studios are making which movies, and if the format they are supporting will play in their device. However, I don't think there are many consumers that are fitting in that bracket. Most consumers are just saying fuck it and staying with DVD till the water settles. For people not craving HD, DVD is still a perfectly good format.
If the studios could have settled the format dispute before release, I personally feel that HD media sales would be a lot stronger. The consumer would be more comfortable purchasing these players, not having to fear that they just bought the new betamax player.
Finally, I can't understand some of the misconceptions I have been hearing about the two formats. One guy at work told me that he heard Blu-ray was 6 times more detailed that HD DVD. This is a complete absurd statement seeing as far as video is concern, they both us the same damned codec. There are some differences in terms of audio ability, but in my opinion it is nothing major.
I get really frustrated by this war. Personally, I am hoping for Blu-ray. Simply because of there is more storage capacity on the disc. If Blu-ray doesn't win, I will move on, I feel that I have a different view toward technology as the average consumer though.